How can collaborative games boost a team's creativity?

Today, creativity has become a key skill for ensuring business competitiveness and performance. Faced with the challenges of innovation and the need to stand out, executives, HR managers and managers must find effective levers to stimulate collective creativity. Collaborative games are emerging as an innovative and accessible solution. By combining fun, cohesion and reflection, they offer teams an ideal testing ground for unleashing ideas and strengthening collective dynamics.

In this article, you will learn why and how collaborative games are a powerful driver of creativity for your employees. Teams Connect will also provide you with concrete examples of original activities that will inspire your next corporate events.

The benefits of stimulating creativity within a team

Encouraging collective creativity has become a strategic issue for companies in order to meet the challenges of innovation and strengthen the sustainable performance of teams.

Creative team-building activities: a response to the challenges of innovation

Innovation is now a strategic imperative. In fact, most executives believe that innovation is essential to the growth of their business.

Collaborative games designed to stimulate creativity in the workplace provide a healthy environment where employees can test new ideas without fear of failure. They enable people to break out of traditional patterns and dare to experiment, which directly fuels their capacity for innovation.

The power of collective intelligence

Creativity is not limited to the sum of individual ideas: it draws its strength from the confrontation and combination of different points of view. Collaborative games promote this collective intelligence by creating a space where everyone can contribute. Several studies have shown that individuals who collaborate together are more effective at generating creative ideas. In other words, playing together means learning to think together.

The benefits of collaborative games for employees

There are several advantages to organising collaborative games within a work team:

1. Breaking routine and creative blocks
   In business, automatic responses and repetitive processes often stifle creativity. Fun methods for improving cohesion and creativity at work allow you to break out of the usual framework, activate divergent thinking and unleash new ideas.
2. Strengthening cohesion and trust
   The game creates a relaxed atmosphere that facilitates communication. This dynamic helps to establish psychological safety, which is essential for everyone to feel comfortable sharing their ideas. According to the Aristotle study project conducted by Google, psychological safety is the number one factor in team performance.
3. Valuing each profile and diversity of talent
   Collaborative games often reveal unexpected skills: artistic creativity, leadership, organisational skills, etc. Highlighting these diverse profiles strengthens mutual recognition and transforms diversity into a driver of collective creativity.
4. Boost collective energy
   Creative team-building activities for B2B companies generate enthusiasm and motivation. Teams tend to feel more engaged, productive and creative. The game therefore acts as a catalyst for lasting energy.

Tips for integrating collaborative games into your business

In order to encourage your employees to participate in the team building activities you organise, there are a few best practices to follow, such as:

• Adapt the format to the objectives: each game meets a specific need. An escape game will promote cohesion, an ideation workshop for creativity will open the door to innovative ideas, and artistic activities will stimulate individual expression.
• Rely on specialised facilitators: the role of the facilitator is essential. They structure discussions, value each contribution and ensure that the ideas generated are transformed into collective learning.
• Creating a culture of creativity: collaborative games must be part of a comprehensive approach. For creativity to become a habit, it is crucial to encourage curiosity and regularly organise practical exercises to develop creative thinking within teams.
• Capitalise on results: ideas generated during workshops must be retained and exploited. Documenting, prioritising and transforming these ideas into concrete action plans reinforces the credibility and effectiveness of the process.

Ideas for activities to boost your employees’ creativity

At Teams Connect, we offer original experiences designed to combine fun and impact.

The Great Adventure in Comics by MidJourney or AI Team Building

This creative experience invites your employees to work together to design an original comic strip, scene by scene, using the power of generative AI. Guided by a facilitator, participants imagine the characters, dialogues and storyline, while the AI transforms their ideas into visual illustrations. The process is collaborative: everyone can enrich the narrative, suggest plot twists or contribute their own style.

This activity therefore has several objectives:

• Encourage co-creation and collective imagination,
• Develop narrative and visual creativity, introduce teams to the practical use of artificial intelligence,
• Strengthen cohesion by experiencing a shared adventure outside the professional setting.

Discover La Grande Aventure in comic book form by MidJourney now!

And if you would like an immersive workshop to discover and use AI tools collectively, Teams Connect develops AI-dedicated team building activities to enable your employees to explore and experiment with these new technologies.

Plant-based activities to rediscover creativity

You can also choose to take your employees away from their screens and invite them to plant-based creative workshops that offer a sensory and calming approach. On the agenda: team building to create a plant setting or even a terrarium.

This choice of corporate activities is ideal for stimulating creativity through contact with nature, encouraging letting go and strengthening team spirit.

Ready to unleash your employees’ creative potential? Discover Teams Connect’s activities and offer your teams a unique experience that combines fun, innovation and collective performance.